ZARSKAS
A PERSONAL REBRAND PROJECT
Zarskas - personal branding project. Experimental hip hop and
street culture inspire and fascinate me, so I wanted to reflect that in this
project. I wanted to create an identity that reflects the authentic spirit of the city,
while maintaining a link between tradition and modernity. The design solutions created are
aesthetic, and appealing to the modern user. This project not only sums up a personal
approach to design, but also creates an identity close to the modern consumer.
street culture inspire and fascinate me, so I wanted to reflect that in this
project. I wanted to create an identity that reflects the authentic spirit of the city,
while maintaining a link between tradition and modernity. The design solutions created are
aesthetic, and appealing to the modern user. This project not only sums up a personal
approach to design, but also creates an identity close to the modern consumer.