PERSONAL REBRAND

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BRANDING / MERCH

2024

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Experimental hip hop and street culture inspire and fascinate me, so I wanted to reflect that in this project. I wanted to create an identity that reflects the authentic spirit of the city, while maintaining a link between tradition and modernity. The design solutions created are aesthetic, and appealing to the modern user. This project not only sums up a personal approach to design, but also creates an identity close to the modern consumer.